In the four weeks to May 20, Bud Light sales revenue was 24.3 percent lower than the same time last year. In the four weeks to June 3, that rolling four-week average worsened slightly to 24.6 percent. Williams previously cautioned that elevated beer sales in the summer of 2022 could make the decline from month to month appear greater.
What happened to Bud Light sales revenue?
From week to week, it appears the declines in sales revenue and volume reached their worst in the week ending May 20, before improving slightly at the end of the month and then dipping once again. In the four weeks to May 20, Bud Light sales revenue was 24.3 percent lower than the same time last year.
How did Bud Light perform in the week ending May 27?
In the week ending May 27, Bud Light sales revenue declined 23.9 percent compared to the same week a year prior, while sales volume was 27.8 percent lower, Bump Williams Consulting figures show. In the week ending June 3, volumes were down 28.2 percent.
